BE THE HERO (OR DON'T BE, YOU DON'T OWE THIS WORLD A THING)I covered the launch of the Capitaland Malls Be the Hero exhibit, comprising three life-sized statues and interactive game corners at Bugis+ and a life-sized replica of the Batmobile as seen in Batman v Superman: Dawn of Justice over at Clarke Quay, on the night of 4th March.
The launch was hosted by actor/deejay Bobby Tonelli, and kicked off with two teams of stuntmen, one wearing Batman shirts and the other wearing Superman shirts, brawling as if it were a football hooligan riot. Capitaland's head of marketing Steve Ng, Warner Bros. Singapore's Marketing Director Diane Chan and Pacific Licensing Studio Partner, Director Wallace Tay helped remove the tarps on the statues of Batman, Superman and Wonder Woman. Later, cosplayers who had dressed as Batman, Superman and Wonder Woman were invited to pose in front of the statues.
We later adjourned to Clarke Quay, where street performers were warming up the crowd for the big event. The new Batmobile, which marries the sleekness of the Batman '89 car with the militarised robustness of the Tumbler from the Dark Knight trilogy, sat under a white sheet in a pavilion. A light show comprising patterns projected onto the sheet preceded the tarp being reeled back with the Batmobile unveiled.
The Be The Hero exhibits run from 4 March to 3rd April 2016.
Find out more here.